Vehicle livery installation
Gilbarco Veeder-Root have been a regular client of Identity since the late 1980s. They are a world leading supplier of forecourt fuel dispensers and associated equipment and since 2002 have been part of the Danaher Group.
As they operate in over 80 countries worldwide, we have built exhibition stands for them internationally over this time as well as a wide variety of promotional collateral to support their marketing program. As a result of this, we have developed a close working relationship with the marketing team there and fully understand their brand and marketing objectives.
Gilbarco trust Identity to deliver a high quality product backed up with the service they have come to expect and so when they decided to renew their fleet of over 150 vehicles, we were an obvious choice to deliver the branding on these.
The new Ford Transit has irregular shaped panels on the side that look very striking from the design of the vehicle but they present a challenge when it comes to establishing the design on the side of the vehicles.
Working with the team at Gilbarco, we first had to understand what they need to have on the van, make this work with the shapes on the van and then sign off the design.